Kinetyca GTM Systems

Everything you need to create motion across the funnel

How It Works:

Outbound Engine

Uses clean data and clear rules to book meetings across channels

Steps

1. Define Target Accounts

We research and clearly define who to target using Gemini for ICP and market research.

2. Define ICP databases

We select the right data sources that best match your ICP using Apollo, ZoomInfo, and Ocean.io.

3. Push to Clay

All leads and accounts are sent into Clay to act as the central system.

4. Specialized ABM signals

We layer intent and account signals like hiring, funding, and buying interest using RB2B, Bambora, G2 and 20+ more.

5. Clean and enrich data

We fix bad data and fill missing fields in one place using Clay and data providers inside Clay.

6. Choose channels

We decide which channels each segment should receive, such as email, LinkedIn, or both.

7. Create personalized messaging

We generate personalized messages using Clay AI Agents and Clay workflows.

8. Launch outreach

We send messages across channels using Smartlead, HeyReach, and Instantly.

9. Sync and push notifications

Outreach activity and replies are synced automatically using Clay and automation workflows.

10. Send replies to CRM

Interested leads and results are pushed into HubSpot.

11. Notify sales

Sales teams are alerted in real time using Slack.

Tools

Define Target Accounts

Define ICP Databases

Push to Clay

Specialized ABM Signals

Clean & Enrich Data

Create Personalized Messaging

Launch Outreach

Send Replies to CRM

Notify Sales

Steps & Tools

Content Engine

Turns LinkedIn/X content into a steady stream of warm leads.

Steps

1. Scrape posts

We collect post ideas from competitors, creators, and trending topics using n8n, LinkedIn, X, and Clay.

2. Create assets

We turn ideas into simple written posts and visual formats using ChatGPT and Figma.

3. Create posts

We finalize post copy that is ready to publish using ChatGPT.

4. Plan the calendar

We decide what gets posted and when using Notion.

5. Make posts

We publish posts from the right profiles on LinkedIn.

6. Engage daily

We comment, like, and reply to ICP and influencer posts using Extrovert. We reply to lead-magnet comments and post replies using LeadShark.

7. Capture interest

We track people who engage with content, view profiles, or interact with posts using Trigify and Sales Navigator.

8. Pass to outbound

High-intent people are sent into outreach: Smartlead and HeyReach.

Tools

Scrape Posts

Create Assets

Create Posts

Plan the calendar

Make posts

Engage daily

Capture interest

Steps & Tools

Ads Engine

Turns competitor signals and internal knowledge into paid campaigns that learn every week.

Steps

1. Scrape competitor ads

We pull live and recent ads from the Meta Ad Library, Google Ads Transparency Center and LinkedIn Ad Library using Apify and n8n.

2. Analyze patterns & gather internal intel

We cluster competitor ads by hook, format and offer, then layer in signal from the people closest to the buyer.

a. Sales calls

Transcripts and highlights from Gong: objections, language, what closes.

b. Customer voice

Reviews, community threads and support conversations via Slack and Common Room.

c. Brand & product docs

Positioning, messaging frameworks and product details stored in Notion.

3. The Brain

Competitor patterns and internal intel are merged into a single knowledge base inside Claude and Notion, orchestrated via n8n. This is the engine's long-term memory, what every new ad gets built from.

4. Generate ads and assets

The Brain writes new ad concepts grounded in the latest signal.

a. Generate ade copy

Hooks, headlines and variations drafted with Claude.

b. Generate visuals

Static and motion assets produced in Figma with AI-generated source material.

5. Launch & track campaigns

Approved ads ship into LinkedIn Campaign Manager, Google Ads and Meta Ads Manager. Performance data lands in HubSpot and Google Analytics; n8n consolidates spend, CTR, CPL and pipeline by ad.

6. Weekly feedback loop

Performance and qualitative notes are reviewed weekly in Notion and Slack, then written back into the Brain — so next week's batch of ads starts smarter than this week's.

7. Measure results

We track meetings, pipeline, and revenue using HubSpot dashboards and attribution.

Steps & Tools

Kinetyca · The Brain — Feedback Loop

The Brain

The Brain. At the center of every engine

The Brain ingests every signal, enriches it, decides the next play, fires it into the engines, and learns from what comes back. Every week, every account.