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KINETYCA GTM NEWSLETTER

What is actually
working in GTM.

Twice a week, news and cases from the GTM world: what changed, what somebody tried, and what the result was. Written by the two people running the engagements, not by a content team.

Two issues a week, written the morning they go out.
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WHAT IS IN IT

Three things, every issue.

01What changed this weekA tool shipped something that matters, a channel moved, a signal stopped working. Short, and only when it is genuinely worth knowing.
02One case, with the numbersSomething we or somebody else ran, what was built, and what came out of it. Including the ones that did not work, which are usually more useful.
03Something you can use todayA workflow, a prompt, a Clay setup or a piece of copy. Take it and run it, no gating.

Recently covered

A sense of the range
DELIVERABILITYWhy provider diversity matters more than domain count
SIGNALSThe triggers that went from working to saturated in one quarter
CLAYWaterfall enrichment when your market is mostly outside the US
AITurning a call transcript into a structured CRM record automatically
COPYThree-word subject lines, and why the segment carries the relevance
REVOPSThe object model mistake that makes every pipeline report wrong
Want the long-form version instead?Browse the GTM guides ↗
TWO A WEEK

Read what we learn
before we write it up.

Most of what ends up in our guides starts as a note in the newsletter. This is the earlier, shorter version.

Kinetyca GTM NewsletterNews, cases and what is actually working in GTM right now.
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