Request a call↗↗
OUTBOUND
Pipeline you can plan around
Low volume, high intent, inboxes that actually land.
GTM BrainFOR OUTBOUND
SEND 01SEND 05
It gets sharper with every reply it reads.
REVOPS

RevOps that makes the forecast worth trusting.

The CRM, the data, the stages, the routing, the reporting. The machinery every other number depends on.

ONE ACCOUNT RECORD
COMPANYNorthbay Industrial
ALSO IN CRM ASNorthbay Industrial Ltd, NorthBay Ind.3 DUPLICATES
OWNERunassignedNO OWNER
STAGENegotiationUNCHANGED 94 DAYS
SOURCEemptyMISSING
LAST ACTIVITYlogged by nobodyNO RECORD
This record is in the forecast. It should not be.
HOW IT SHOWS UP

Nobody calls it a RevOps problem at first.

The monthly numbers are assembled by handOne person rebuilds the same deck every monthWhen they are on leave, nobody can answer a basic question
Two teams quote different numbersMarketing says one figure, sales says another, both defensibleThe meeting becomes an argument about data
The forecast is optimism with a date on itClose dates get moved rather than questionedThe quarter goes wrong in its final week
Nobody owns the systemSet up years ago, extended by whoever needed somethingThe root cause of the other three
TWO WEEKS INSIDE THE SYSTEM

What we look at, and what we usually find.

Data

Everything else is an opinion until this is true.

WHAT WE FIND
Duplicate accounts and contacts, often at four or five percentKey fields empty on records that matter mostTwo spellings of the same company owned by two repsBounced and dead contacts still counted in reporting
WHAT WE CHANGE
Deduplication with rules you sign off, not a bulk mergeEnrichment on the fields decisions depend onValidation so the same mess cannot reaccumulateA hygiene sweep that runs continuously afterwards
WHAT IT FIXES
Numbers that survive scrutiny in a board meetingReps stop maintaining private spreadsheetsReporting stops disagreeing with itself
THE FULL SCOPE

Everything that sits under the word RevOps.

DATA AND MODEL
Deduplication and merge rulesEnrichment on decision fieldsValidation and required fieldsObject and field architectureCustom objects and retirementHistoric data migration
PROCESS
Lifecycle and deal stagesEntry and exit criteria in writingLead to account matchingRouting, territories and capacitySLAs and escalationHandoff between teams
VISIBILITY
Dashboards per roleAttribution and source trackingForecast categories and inspectionPipeline hygiene reportingCohort and segment analysisBoard and investor reporting
SYSTEM
Stack consolidationIntegrations and monitoringPermissions and governanceAutomation and workflow buildDocumentation and trainingA named internal owner
WHY THE ORDER MATTERS

Reporting last, not first.

Almost every RevOps project we inherit started with a dashboard built on data nobody had cleaned. The numbers were wrong in a new and more confident way.

So we work bottom up. Nothing that produces revenue today gets switched off before its replacement is running.

01DataClean, deduplicated, enriched. Nothing above this is trustworthy without it.
02Model and processObjects, stages and definitions that match how you sell.
03Routing and ownershipEvery record owned, every handoff defined, SLAs enforced.
04ReportingBuilt on the three below it, which is why it comes fourth.
05Automation and AIOnly once the foundation holds. Before that it moves bad data faster.
Leonardo PetriniHead of Marketing, LimoLane
WHAT CONTROL ACTUALLY FEELS LIKE

"€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics."

Control over the metrics is the RevOps outcome. The revenue follows once the team can see which of four countries is working.

IN THEIR WORDS

What it is like
to work with us.

"3 to 4 meetings a day booked per salesperson off the back of the campaigns. Transparent, consultative, and easy to work with."

Quin ChandlerManaging Director, Scanning Pens

"$197K in revenue and a 5x ROI by month five. They connected every tool from Clay to HubSpot into a system that runs like clockwork."

Daniel HartAccount Executive, Stryv

"$250,000 in total contract value in two months. Every single person who got on the phone with us, we got a contract from."

Bill KrellCEO, The Civil Recruiter

"We landed our first client within weeks of launching. Like having a marketing and sales team behind the scenes, without the hires."

Bill MalloyPartner, Framework

"€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics."

Leonardo PetriniHead of Marketing, Limolane

"265 qualified leads in three months and $35K in new sales. If you want a scalable growth system, this is the partner you need."

Alex S.Founder

"5X'd our outbound volume and dramatically increased positive reply rates. Leads are hyper-targeted."

Donna Horwitz-HellerVP Marketing, BIGVU

"Outreach volume is multiples beyond what we were doing. They build trust fast. Take the shot."

Eric SaraivaHead of BD & Partnerships, MEO Continuity
NEXT STEP

Let us look inside
your CRM first.

One call with a founder, then two weeks inside the system. You get a written view of what we would fix first, whether or not you continue.

Kinetyca GTM NewsletterNews, cases and what is actually working in GTM right now.
KinetycaRequest a call ↗
SERVICESOutboundABMRevOpsGTM Brain
EXAMPLE CASESPE FirmsAgenciesStaffing and RecruitingEstablished B2B Firms
RESOURCESCase StudiesGTM GuidesClaude SkillsSales Tools
COMPANYOur ProcessCareersContactClient Login
© 2026 KinetycaPrivacyTermsImprint
Follow the foundersDavidCEOMatteoCOO