SALES
Pipeline you can plan around
Outbound, inbound handoff and expansion, run as one motion.
GTM BrainFOR SALES
SEND 01SEND 05
It gets sharper with every reply and every call it reads.

RevOps that makes the forecastworth trusting.

The CRM, the data, the stages, the routing and the reporting. The machinery every other number depends on, fixed in the order that holds.

ONE ACCOUNT RECORD
COMPANYNorthbay Industrial
ALSO IN CRM ASNorthbay Industrial Ltd, NorthBay Ind.3 DUPLICATES
OWNERunassignedNO OWNER
STAGENegotiation94 DAYS
SOURCEemptyMISSING
LAST ACTIVITYlogged by nobodyNO RECORD
This record is in the forecast. It should not be.
WHAT REVOPS COVERS

The machinery underevery number you quote.

Named plainly. Most engagements start at the first block, because the rest cannot be trusted without it.

THE FOUNDATIONData and modelEverything else is an opinion until this is true. It is also the step clients most want to skip.
Deduplication and merge rulesEnrichment on decision fieldsValidation and required fieldsObject and field architectureCustom objects retiredHistoric data migration
PROCESSHow deals moveStages and handoffs that match how you sell.Lifecycle and stagesLead to accountSLAs
ROUTINGWho owns whatEvery record owned, every lead worked.TerritoriesCapacityEscalation
VISIBILITYNumbers you can readReporting and a forecast you can plan against.Dashboards per roleAttributionForecast inspection
SYSTEMFewer tools, one ownerConnected, monitored, documented.ConsolidationIntegrationsA named owner
HOW IT SHOWS UP

You will recognise at least two of these.

The monthly numbers are assembled by hand.One person, one deck, every month.
Two teams quote different numbers.The meeting becomes an argument about data.
The forecast is optimism with a date on it.The quarter goes wrong in its last week.
Nobody owns the system.The root cause of the other three.
THE AUDIT

Six areas, in the order we fix them.

Every engagement starts here. You get the findings whether or not you go on to the build.

DataEverything else is an opinion until this is true. It is also the step clients most want to skip.
WHAT WE FIND
Duplicates, often four or five percentKey fields empty on the records that matterTwo spellings of one company, two ownersDead contacts still counted
WHAT WE CHANGE
Dedupe with rules you sign offEnrichment on decision fieldsValidation so it cannot reaccumulateA hygiene sweep that keeps running
WHAT IT FIXES
Numbers that survive a board meetingNo more private spreadsheetsReports stop disagreeing
THE ORDER THAT HOLDS

Reporting last.Everything it reads has to be true first.

05Automation and AIOnly once the foundation holds.
04ReportingBuilt on the three below it.
03Routing and ownershipEvery record owned, every handoff defined.
02Model and processObjects and stages that match how you sell.
01DataClean, deduplicated, enriched.
Leonardo PetriniHead of Marketing, LimoLane
WHAT IT LOOKS LIKE WHEN IT WORKS

“€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics and freed our sales team to focus on real connections.”

IN THEIR WORDS

What it is like
to work with us.

"3 to 4 meetings a day booked per salesperson off the back of the campaigns. Transparent, consultative, and easy to work with."

Quin ChandlerManaging Director, Scanning Pens

"We landed our first client within weeks of launching. Like having a marketing and sales team behind the scenes, without the hires."

Bill MalloyPartner, Framework

"$250,000 in total contract value in two months. Every single person who got on the phone with us, we got a contract from."

Bill KrellCEO, The Civil Recruiter

"265 qualified leads in three months and $35K in new sales. If you want a scalable growth system, this is the partner you need."

Alex S.Founder

"5X'd our outbound volume and dramatically increased positive reply rates. Leads are hyper-targeted."

Donna Horwitz-HellerVP Marketing, BIGVU

"Outreach volume is multiples beyond what we were doing. They build trust fast. Take the shot."

Eric SaraivaHead of BD & Partnerships, MEO Continuity

"$197K in revenue and a 5x ROI by month five. They connected every tool from Clay to HubSpot into a system that runs like clockwork."

Daniel HartAccount Executive, Stryv

"47 MQLs generated in just one month. Their ability to combine Clay with modern personalization set a new benchmark for what outbound can achieve."

Jerzy BiernackiChief AI Officer, Miquido
NEXT STEP

Start with the audit.
Keep the findings either way.

One call with a founder. We go through what we would look at first and what it usually turns up.

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