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OUTBOUND
Pipeline you can plan around
Low volume, high intent, inboxes that actually land.
GTM BrainFOR OUTBOUND
SEND 01SEND 05
It gets sharper with every reply it reads.
FOR PRIVATE EQUITY

Two mandates.
One operating partner.

A fund has two go-to-market problems that look nothing alike: finding deals nobody else is looking at, and fixing the commercial machine inside companies you already own. We build both.

THE SAME FUND, TWO ENGINESTHE FUNDYour firmORIGINATIONDirect to ownerLow volume, high precisionPORTFOLIORevOps firstOne playbook, many companies
WHAT WE USUALLY HEAR FIRST

The problem is rarely
a lack of effort.

"Everything good is already in an auction by the time we see it."Origination has to start earlier than a banker's process, which means talking to owners who are not selling yet.
"We tried an agency and they sent ten thousand emails."Volume outbound burns the firm's name in a small market and reaches gatekeepers rather than owners.
"The portfolio company's CRM cannot answer a board question."Most setups we open have duplicate records, stages that mean different things by rep, and reporting rebuilt by hand each month.
"We do not want to solve the same problem four more times."You should not have to. Once the architecture is documented, the next company takes weeks rather than months.
MANDATE ONE

Deal origination is not outbound at volume.

Most agencies would run your thesis like a SaaS campaign: a list of ten thousand, sent to all of them. You are writing to owners who are not selling, where being early is the entire advantage.

So the system sends less, not more: a tight target universe, mapped to actual owners, with outreach that reads like a partner wrote it. The point is a conversation before a banker is hired.

TWO SHAPES OF THE SAME BUDGETVOLUME OUTBOUND10,000 companiesgeneric contacta few repliesmostly not ownersbrand cost, no proprietary edgeORIGINATION SYSTEMThesis and fit criteria380 real targetsOwner, not gatekeeperProprietary conversationbefore a process exists
01Thesis into criteriaAn investment thesis becomes filters a database can be queried on: sector, size, ownership, geography, and the softer signals that a founder might be ready.
02A real target universeBuilt and verified rather than bought. Hundreds of companies you can defend, not tens of thousands you will never work.
03Owner-level mappingThe person who can decide to sell, not the general enquiries inbox. The step most lists skip.
04Signals for timingLeadership changes, funding events, hiring patterns, succession indicators. A reason to write now.
05Outreach that sounds like the firmWritten in the partner's voice, sequenced across email and LinkedIn. Replies route to whoever should take the call.
Leonardo PetriniHead of Marketing, LimoLane
THE FOUNDATION FIRST

"€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics."

Not a portfolio company, but the same job: get the numbers trustworthy first, and the revenue question becomes answerable.

See the case studies ↗
MANDATE TWO

Most portfolio companies do not need more leads.

They need the commercial machine underneath to work. The pattern repeats: a CRM nobody fully trusts, reporting that cannot answer a board question without a spreadsheet, and a sales team compensating with heroics.

Adding volume to that just produces a worse forecast. So we fix the foundation first, and the second company takes a fraction of the time the first did.

ONE PLAYBOOK, DEPLOYED ACROSS THE PORTFOLIOThe standard buildPORTCO Alive12 weeksPORTCO Bin build7 weeksPORTCO Cin build5 weeksNEXTon acquisitionIllustrative. The build compresses each time because the architecture and the documentation already exist.
01Diagnose before buildingTwo weeks inside the CRM, the data and the pipeline before we propose anything.
02Fix the foundationObject model, data hygiene, deduplication, lifecycle stages, routing. The work that makes every number downstream trustworthy.
03Reporting the board can readOne source of truth inside the CRM, so a board question gets an answer in the meeting.
04Then growthOutbound, ABM or inbound routing, once the machine underneath can carry it. In that order, deliberately.
WHO YOU ACTUALLY DEAL WITH

The founders sit on the engagement.

Not a strategy call followed by a handover to a junior. One of us stays on the account for its duration.

Funds care about this more than anyone else we work with. You are letting someone write to owners in your name.

David TurewiczCEOSoftware, accelerator and startup background. Runs the GTM architecture side: how the system is designed, what it is built on, and where AI actually earns its place. LinkedIn
Matteo FoisCOOLawyer by training, cum laude across Chicago, Scotland and Italy, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect. LinkedIn
HOW FUNDS ENGAGE US

Three ways in.

Most funds start with one company or one thesis, see whether the work holds up, and expand from there.

One thesisWe build the origination system for one sector thesis, and you judge it on the conversations it opens.DEAL TEAM
One portfolio companyThe company causing the most concern. RevOps first, growth second, then a handover to their team.OPERATING PARTNER
Portfolio-wide standardOne build, documented and repeatable, deployed company by company as the fund acquires.FUND LEVEL
IN THEIR WORDS

What it is like
to work with us.

"3 to 4 meetings a day booked per salesperson off the back of the campaigns. Transparent, consultative, and easy to work with."

Quin ChandlerManaging Director, Scanning Pens

"$197K in revenue and a 5x ROI by month five. They connected every tool from Clay to HubSpot into a system that runs like clockwork."

Daniel HartAccount Executive, Stryv

"$250,000 in total contract value in two months. Every single person who got on the phone with us, we got a contract from."

Bill KrellCEO, The Civil Recruiter

"We landed our first client within weeks of launching. Like having a marketing and sales team behind the scenes, without the hires."

Bill MalloyPartner, Framework

"€525K in sales across 4 countries. Their scientific, data-driven approach gave us greater control over our metrics."

Leonardo PetriniHead of Marketing, Limolane

"265 qualified leads in three months and $35K in new sales. If you want a scalable growth system, this is the partner you need."

Alex S.Founder

"5X'd our outbound volume and dramatically increased positive reply rates. Leads are hyper-targeted."

Donna Horwitz-HellerVP Marketing, BIGVU

"Outreach volume is multiples beyond what we were doing. They build trust fast. Take the shot."

Eric SaraivaHead of BD & Partnerships, MEO Continuity
NEXT STEP

Start with one thesis,
or one portfolio company.

One call with a founder. Bring a thesis or a portfolio company, and we will tell you what we would build.

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