WHAT MARKETING COVERS
One audience underneath.Four channels spending it.
Named plainly, so you can tell in thirty seconds whether we do the thing you came here for.
WHERE IT USUALLY BREAKS
Four channels,four copies of the same list.
Each tool keeps its own audience. They drift, and none of them is the one to trust.
CRM
AD ACCOUNT
SPREADSHEET
SEQUENCER
Same twelve accounts. Four tools disagree on nine of them.The list becomes the strategy.Logos agreed in a workshop, nothing else built.
Signals watched, not acted on.The dashboard lights up and nobody owns the next step.
Marketing and sales apart.Ads point at accounts nobody is calling.
Leads lost after the form.A raised hand is worth most in its first hour.
ACCOUNT-BASED · WHAT WE HOLD PER ACCOUNT
Nobody signs anything alone.
So we map the buying group, not the contact, and wait for a reason before anyone writes.
Meridian Logistics1,200 staff · three sites
Two of the three conditions we watch for are true at once.THE BUYING GROUPVP OperationsCHAMPIONCFOBUDGETHead of ITCAN BLOCK
WHAT MOVEDNew VP Operations started, internal hire11 DAYS AGOTwo warehouse systems roles posted, then reworded3 WEEKSDownloaded the operations guide, twiceTHIS WEEK
WHAT HAPPENS NEXTThe champion hears about what the reworded job post implies. The CFO gets nothing yet. IT hears from us once the champion has replied.
Illustrative accounts. We do not publish who is on a client's target list.HOW IT GETS STOOD UP
Build the audience once.Point every channel at it.
01An audience you can defendFrom what your won deals shared. Every channel inherits it.
02Enriched onceOne record serves the ad upload, the CRM and the sequence.
03A short list of signalsThe few that predict a buying moment, each with an owner.
04Every channel pointed at itAds, accounts, inbound and search read the same membership.
05Sellers told the same dayWhen an account moves, it lands in Slack and the CRM.
WHAT IT LOOKS LIKE WHEN IT WORKS
“We landed our first client within weeks of launching. Like having a marketing and sales team behind the scenes, without the hires.”
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