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Hey there, Matteo here 👋

I’m in San Francisco this week, getting ready for Clay’s big event: Sculpt.

And enjoying some amazing people you’ve probably seen in your LinkedIn feed.

While prepping some campaign assets, I kept coming back to a conversation I’ve had with every single client over the last year:

“We’ve tried outbound… but we’re just not getting replies.”

Most people immediately assume it’s a copy problem.

Or a product problem.

But often, it’s a channel problem.

🚦 What if the issue isn’t your message…

…but the vehicle you’re using to deliver it?

Here’s the truth:

The channel you choose sends a message before your prospect reads a single word.

That’s why we’ve spent the last 12+ months testing over 6 channels across dozens of client accounts.

Here’s our no-fluff breakdown of what actually works, and why:

💡 GTM Channel Breakdown (What We Use + When)

📧 1. Email → The Scalable Workhorse

Purpose: Scale

Best for: Large TAMs where your offer is clearly differentiated

Key Principle:

• Inbox is crowded. Use Clay + AI for relevant targeting.
• Lead magnets boost attention.

🔗 2. LinkedIn → The Precision Channel

Purpose: Precision

Best for: High-level DMs, small TAMs, and brand-led offers

Key Principle:

• Your profile is your first impression.
• Make sure your ICP is active on LinkedIn.

📞 3. Cold Calls → The Human Pattern-Interrupt

Purpose: Breakthrough in commoditized markets

Best for: Offers that are hard to explain via email

Key Principle:

• The call is the differentiator.
• SDRs need tight scripts + confidence.

💬 4. WhatsApp → The High-Touch Converter

Purpose: Intimacy & directness

Best for: Decision-makers in niche markets

Key Principle:

• Only use if your brand is trusted.
• Works especially well in LATAM, EMEA, APAC.

✍️ 5. Handwritten Letters → The Luxe Play

Purpose: High-signal, high-touch outreach

Best for: Enterprise ABM & C-Level plays

Key Principle:

• The medium is the message.
• Use if your offer isn’t unique, but your experience is.

📸 6. Instagram → The B2C-feeling B2B Play

Purpose: Reach hybrid buyers

Best for: SMBs, creators, and solopreneurs

Key Principle:

• Authenticity > polish.
• Use visuals, stories, and content to build trust.

🔍 So the real question is not:

“Which channel works best?”

But:

“Which channel works best for me?”

Have you ever asked yourself this?

If not, now’s the time.

And we can help you figure it out.