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ISSUE 09

Book 20+ Meetings/Month with This Exact Custom Intent Play

We spent 30+ hours and thousands of dollars building it. Here is the full play.

Get the next issue by email ↓

Hey there, Matteo here 👋

📍Next week I’m in San Francisco.

If you’re around, let’s grab coffee. DM me.

Now onto something you’ll want to steal…

If your outbound feels cold and random…

You’re not doing intent-based outreach yet.

Let’s fix that.

Because right now, warm leads > cold lists

  • Lower barrier
  • Higher reply rate
  • Shorter sales cycles

And in the TAM Acceleration Program, we’ve built a workflow that capitalises on exactly that, using FL0, Clay, and AI.

This setup has helped our clients book 20+ meetings per month, consistently.

We call it:

✅ The FL0 Custom Intent Play

Here’s what’s inside the system:

🧠 Step 1: Find the right signals with FL0

  • Choose from dozens of intent triggers
  • Get real-time access to people actively exploring your niche

📍 Step 2: Filter by your ICP

  • Don’t just take the list as-is
  • Use filters that match your specific ideal client

📤 Step 3: Send to Clay (aka your Ops Control Centre)

  • Clay centralises, dedupes, cleans, and enriches the data
  • You’re no longer working blind

🔍 Step 4: Auto-Qualify & Disqualify with AI

  • Claygent runs enrichment logic
  • Our proprietary workflow identifies buying triggers
  • Every contact is tagged and scored for action

✉️ Step 5: Push to your sending tool (Smartlead or Instantly)

  • Different copy for each intent signal
  • Custom campaign logic based on behaviour
  • Everything pre-warmed, tested, and ready to scale

⚙️ What makes this different?

  • It’s not just a list pull
  • It’s a systemised play with enrichment, scoring, and real-time personalisation

That’s why it converts.

⏳ For the Subscribers and before anyone else:

You can access the exact Clay workflow we use with clients inside the TAM Acceleration Program.

Free. No opt-in.

Here’s how to get it:

1. Reply “FL0” on this email

That’s it.

I’ll send you the full step-by-step playbook.

Want this built for your team?One call with a founder. We tell you which parts apply to your GTM, and what we would build first.Request a call
FURTHER READING
Matteo Fois
WRITTEN BYMatteo FoisCo-founder and COO, Kinetyca

Lawyer by training, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect.

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