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ISSUE 08

“I can’t trust my CRM reports...”

You’re not alone. Here’s how we’re fixing it.

Get the next issue by email ↓

Hey there, Matteo here 👋

Over the past few weeks, I’ve had the same conversation three times, with three different companies doing $30M+ in ARR.

And every time, I heard the same sentence:

“I can’t trust my CRM reports.”

If you’ve said that before…

You’re not the problem.

Your system is.

Here’s what these leaders were dealing with before working with us:

🚫 Constant sync issues between their CRM, email, and LinkedIn Sales Navigator

🚫 Lost activity data

🚫 Records not updating in real time

🚫 SDRs working blind

🚫 Leaders making six-figure decisions with flawed attribution

If that sounds familiar, keep reading.

🔄 The Good News: That Ends Today

We have been working A LOT on the CRM side in the last year, thus we decided to invest even more in this direction

And I’m excited to officially announce our new partnership with OutboundSync, the leader in native Salesforce and HubSpot sync for outbound teams.

This means every single outbound activity now shows up where it should:

  • In your CRM
  • In real time
  • Without duct-taped integrations or manual logging
  • ✅ Here’s What You Get with the New Setup:
  • Every email logged instantly, no extra steps
  • Every LinkedIn touchpoint tracked automatically
  • Every report based on actual rep activity, not assumptions
  • Zero Zapier hacks or $180k data engineering hires
  • Full attribution from first message → reply → deal closed

No more guessing.

No more broken dashboards.

Just clean, clear, revenue-grade data, from outbound to closed-won.

📈 Why It Matters

This integration is the missing link in building a true full-funnel system for our clients:

  • From cold outreach → to booked meeting
  • From CRM sync → to pipeline reporting
  • From rep actions → to reliable attribution

It’s how you go from “I think this is working”

→ to

“Here’s exactly how we won that deal.”

This is CRM intelligence you can bet your job on.

If CRM reliability has been your biggest blocker…

This is the update you’ve been waiting for.

Let’s fix the data gaps, and turn your CRM into a revenue engine, not a spreadsheet graveyard.

Want this built for your team?One call with a founder. We tell you which parts apply to your GTM, and what we would build first.Request a call
FURTHER READING
Matteo Fois
WRITTEN BYMatteo FoisCo-founder and COO, Kinetyca

Lawyer by training, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect.

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