Rewriting cold email playbooks (and what we shared on the Smartlead webinar

Hey there, Matteo here 👋

Last week I ran a live webinar with the Smartlead team.

We broke down what’s no longer working in cold email

And what we’re doing instead to get 3 to 10% reply rates at scale across campaigns that send over 1M+ emails/month.

If you missed it, here’s the recap.

Relevance beats personalisation. Every time.

Forget the “saw you went to X university” emails.

Forget the “your website looks great” openers.

Nobody replies to these anymore, because they’re not personal, they’re lazy.

The truth?

People don’t care if you know where they went to school.

They care if you can solve their problem, today.

That’s why in the webinar, I shared our entire AI-driven cold email framework:

• ✅ How we build contextualised lead lists using Clay + Claygent
• ✅ How we gather real buyer signals (not just job titles)
• ✅ How we write copy that sounds human, not robotic
• ✅ How we match pain → value prop → social proof in the first 3 lines
• ✅ How we use Smartlead to automate & scale all of it

Because writing 1 good cold email is easy.

Writing 1,000 good cold emails?

That’s what systems are for.

And this is where most teams break.

The result?

• Emails that feel human
• Relevance at scale
• 2 to 3x more replies (with less spam risk)
• Higher-quality meetings, without spending hours per lead

And no, it’s not just about using AI.

It’s about building the right prompts

…inside the right workflows

…with the right data foundation

That’s what I showed on the live call.

📺 Want to watch the replay?

You can catch the full recording here:

👉 Watch the Smartlead x Matteo Webinar

There’s zero fluff. Just a real, step-by-step look at how we’ve scaled relevant outbound, without hiring more SDRs.

If you care about building your Revenue Flywheel, you’ll want to see it.