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SALES
Pipeline you can plan around
Outbound, inbound handoff and expansion, run as one motion.
GTM BrainFOR SALES
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It gets sharper with every reply and every call it reads.
ISSUE 02

We used this system to generate $2M+ in pipeline in 90 days

Not fluff. Not theory. Just the system we actually use, and how we deploy it for real results

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Hey there, Matteo here 👋

I recently came back to my hometown in Sardinia, after 10 months of life in South America.

Now enjoying the European summer lifestyle ☀️

But while the pace of life slowed down… the pipeline didn’t.

If you’ve been thinking:

  • “What should I do to reach quota?”
  • “How do I connect all the pieces to actually generate pipeline?”

This one’s for you.

In the past 90 days, we helped generate over $2M in pipeline for clients, using a lean, AI-powered outbound system.

No fluff. No theory.

Just the actual tools, and how we deploy them.👇

🔧 The System We Use (And You Can Too)

Step 1: Source Like a Strategist

We pull company data from:

  • Clay
  • Sales Navigator
  • PandaMatch
  • Google Search + Maps

All filtered by real ICP triggers, not random filters.

Step 2: Centralise in Clay

One workspace.

All your lead sources.

Fully connected. Zero chaos.

Step 3: Clean It Up

Clay auto-merges, dedupes, and fixes junk records.

📈 That gives us +24% more usable leads than any one tool alone.

Step 4: Auto-Qualify

Set your ICP logic once.

Let Clay filter in real time.

No more “Who’s this?” in your CRM.

Step 5: Enrich with Claygent

Missing emails, roles, or phone numbers?

Claygent pulls live data like an AI-powered SDR assistant.

Step 6: Find the Right People

We don’t just scrape company names.

We identify the decision-makers with our own AI agent, then qualify, enrich, and validate.

Step 7: Score & Segment

We tag by Tier 1 (ready), Tier 2 (test), and Tier 3 (nurture).

Everything personalised by fit and buying stage.

Step 8: Personalise with AI

Relevant intros. No “saw you went to XYZ” fluff.

Real insights, written at scale.

Step 9: Launch Multichannel Campaigns

Email, LinkedIn, WhatsApp.

Different copy, sequences, and logic per tier.

Step 10: Book Meetings (Without Adding Headcount)

We’ve gone from 2 replies/week to a full sales calendar, without hiring a single extra SDR.

This is the new outbound model.

And it works, every time.

We’ve implemented it across dozens of accounts.

It’s lean. It’s clean. It’s fast.

And it generates millions in pipeline.

Want this built for your team?One call with a founder. We tell you which parts apply to your GTM, and what we would build first.Request a call
FURTHER READING
Matteo Fois
WRITTEN BYMatteo FoisCo-founder and COO, Kinetyca

Lawyer by training, then operations at Amazon. Runs delivery: process, documentation and the detail corporates expect.

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