Who is the client?
Lemonlight is a video production company that helps brands create high quality video content through a fast, simple, and transparent production process.
The company operates as a single production partner for brands that need video at scale, covering strategy, production, and delivery across multiple formats and use cases.
With more than $27M in annual revenue, Lemonlight serves a broad range of companies and relies on outbound as a core driver of pipeline and growth.
How the client met us
The Head of Marketing at Lemonlight engaged us to help redesign and scale their go to market motion.
The objective was to significantly increase outbound results while reducing manual work, consolidating tooling, and turning a fragmented setup into a predictable revenue engine.
This engagement was part of a partnership with Growth Alliance.
Context
Lemonlight was already investing heavily in outbound but results were not matching the level of effort or spend. Outbound execution relied on a large number of people and disconnected tools, which made scaling inefficient and difficult to manage.
The team needed a system that treated outbound as an engineering problem, with clear structure, automation, and visibility from execution through to revenue. Lemonlight had already built outbound as a meaningful growth lever and was operating at significant scale, including high lead volume, active SDR coverage, and ongoing investment in tools and execution.
The goal of the engagement was to unlock a step change in output while making the system easier to operate. That meant increasing meetings and pipeline, improving reliability, and creating a single operating model that connected data, sending, reply handling, and CRM tracking.
They needed outbound to run with predictable throughput and clear measurement from activity through to revenue, without adding operational drag as volume increased.
What was the problem?
Too many humans in the loop
A team of virtual assistants and SDRs spent a significant amount of time on repetitive manual tasks, slowing execution and increasing cost.
Chaotic go to market stack
The outbound stack was fragmented across multiple tools and two different CRMs, which reduced efficiency and created operational complexity.
Results below expectations
Despite high sending volume and investment, the number of meetings booked and deals closed was below target.