Who is the client?

Lemonlight is a video production company that helps brands produce high-quality video content quickly and reliably.

Their business depends on a steady flow of qualified conversations with marketing leaders and teams that need ongoing video production, not one-off projects. They already had the volume potential, but the motion behind the scenes wasn’t built to scale without creating more operational mess.

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What was the problem?

Their outbound operation had grown in a fragmented way. Multiple people were manually managing inbox activity and follow-ups, tools were underutilized, and they were running with a confusing setup that even included two CRMs.

The result was that outbound became slow, inconsistent, and hard to measure properly. They needed a system that could handle high volume without hurting deliverability, while also ensuring that the sales team only spent time on real opportunities instead of sorting through noise.

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The Approach we took:

• Rebuilt the operating foundation first: We simplified the outbound motion into a single, coherent workflow and fixed the underlying data and process issues so that scaling would not magnify problems.
• Engineered safe-scale email infrastructure: We built a large Instantly sending setup with 4,752 inboxes across 786 domains, distributed across Google Workspace, Microsoft 365, and SMTP pools, with warmup, rotation, and the right DNS configuration (SPF, DKIM, DMARC) to protect deliverability at high volume.
• Made Clay the “control center”: We used Clay + plugins to run enrichment, validation, risk checks (including blocklist checks and domain filtering), segmentation, and AI-generated personalization so every message had context, not generic placeholders.
• Automated reply handling so sales stayed focused: We implemented AI-based reply classification to sort responses (positive intent, referrals, OOO, wrong person, not interested, etc.), route qualified replies into HubSpot automatically, and trigger tasks/notifications so follow-up happened fast and consistently.
• Iterated continuously and scaled what worked: Once the system was stable, we tested audiences, offers, and messaging angles, then scaled the combinations that produced the highest-quality meetings, without sacrificing deliverability.

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Results:

In three months, Lemonlight generated $1.08M in pipeline through this rebuilt outbound system. The motion produced 182 meetings, 843 qualified leads, and 23 closed deals, resulting in $101k in new sales while operating at roughly one million outbound emails per month.

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