Who is the client?
LimoLane is a premium mobility platform for transfers and events, serving both corporate and individual clients.
They operate globally in more than 500 cities and are supported by a network of more than 6,000 professional drivers.
For business clients, LimoLane provides a platform to manage corporate travel end to end, covering booking through expense reporting.
How the client met us
In May 2024, LimoLane's Head of Marketing, Leonardo, found Matteo through LinkedIn content.
After a short conversation, they scheduled a call and aligned on a partnership to support LimoLane's growth targets for 2024 and beyond.
Context
LimoLane had a track record of two times year over year growth and set ambitious expansion goals.
They wanted to scale B2B acquisition by implementing a fully engineered email lead generation system that could run across four different countries and support the next stage of growth.
What was the problem?
Lack of an advanced B2B sales system
The team lacked the technical expertise and the latest B2B sales execution know how required to run an engineered outbound system at scale.
Low volume and inconsistency
Prior outreach was limited to a single market, performed inconsistently, and produced few to no results.
Manual and inefficient effort
SDRs were spending significant time on manual work using an unstructured approach that did not produce meaningful outcomes.