Who is the client?

Pasiona operates in Spain’s fashion space, combining fashion and technology services.

Their target buyers are senior decision-makers, and the market is competitive, so success depends on credibility, relevance, and relationship-building, not mass outreach.

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What was the problem?

They needed more visibility and stronger relationships with high-value stakeholders in a crowded market.

Previous outreach approaches weren’t producing the kind of senior-level engagement required to open meaningful, high-value opportunities, so they needed a quality-first outbound strategy.

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The Approach we took:

• Narrowed ICP to protect quality: We defined a focused target profile and identified the senior stakeholders who actually influence buying decisions in the fashion ecosystem.
• Built precise lists with deep enrichment: We created and cleaned lists using Ocean.io, Sales Navigator, PandaMatch, and Clay, supported by additional fashion-specific sources, then filtered aggressively to remove anything outside the ICP.
• Created a unique lead magnet for every company: We used Clay to pull company context and match relevant proof points and case studies, producing a lead magnet that changed per target account so outreach felt specific and high-effort.
• Executed personalized outreach across email + LinkedIn: We ran multichannel messaging aimed at senior decision-makers, kept personalization high, and used engagement patterns to refine how value was framed.
• Reviewed and improved continuously: We analyzed responses closely to learn what opened doors and adjusted messaging and segmentation to increase the quality of conversations.

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Results:

Pasiona generated four high-value sales-qualified opportunities through this quality-first outbound program.

The campaign improved senior-level engagement and helped open conversations that were previously difficult to access in a competitive market.