Who is the client?
Pasiona is a Barcelona-based technology consultancy and Microsoft partner that builds custom software. For this campaign, its target market was Spain’s fashion industry.
Their target buyers are senior decision-makers, and the market is competitive, so success depends on credibility, relevance, and relationship-building, not mass outreach.
What was the problem?
They needed more visibility and stronger relationships with high-value stakeholders in a crowded market.
Previous outreach approaches weren’t producing the kind of senior-level engagement required to open meaningful, high-value opportunities, so they needed a quality-first outbound strategy.
The Approach we took
Results
Pasiona generated four high-value sales-qualified opportunities through this quality-first outbound program.
The campaign improved senior-level engagement and helped open conversations that were previously difficult to access in a competitive market.