Who is the client?

RRA provides an innovative coaching service focused on career advancement. Their core services include optimizing LinkedIn profiles and resumes to improve professional visibility and help clients move forward in their careers. A key part of their strategy is that they do not rely on reaching only one person inside a company.

They use a structured outreach approach that targets multiple key individuals within each target company, which helps clients achieve outcomes typically within one to four months.

The founder, Alex, is a technical leader who had recently seen strong business success and wanted to scale quickly. He needed a partner with deep expertise in sales technology and Go to Market strategy so the team could test campaigns, find what works, and grow efficiently without wasting months building the wrong infrastructure.

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What was the problem?

RRA’s outreach execution was too manual and too slow. That made it difficult to test new ideas quickly and even harder to scale the ones that worked. They needed a high volume, nuanced, automated sales system that could run multiple campaigns, support multiple offers, and keep results measurable.

Even though Alex was technically proficient, he and his team did not have specialized sales tech knowledge to build a modern automated outbound process. Building that capability internally would have required time and resources that Alex did not want to invest.

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The Approach we took:

• We aligned on clear outcomes and a fast build plan so the goal was not “send more messages,” but build a complete sales machine quickly, then iterate until message market fit was proven.
• We built multiple campaigns around multiple offers and decision makers so RRA could target the right person with the right offer. We launched five distinct campaigns, each with a different offer aimed at a different decision maker. Each campaign used its own custom database built in Clay, where leads were enriched with AI, filtered, and segmented so each outreach motion started with high relevance.
• We engineered deliverability and scale from the start by setting up an infrastructure of 54 inboxes across 18 domains. These inboxes were hosted across a mix of environments, including TAM Acceleration’s private server with 24/7 monitoring and other servers, to ensure stability and strong deliverability as volume increased.
• We ran continuous experimentation until the funnel proved itself by systematically testing campaign concepts, multiple copy variations for each campaign, and different decision maker targets. Once performance stabilized, we refined the operational procedures so execution stayed consistent and repeatable.
• We automated the entire workflow so the team moved at inbound speed. Using Instantly, every positive reply was routed directly into a dedicated Slack channel so Alex’s team received real time notifications and could schedule meetings immediately. Each positive reply was also logged in Google Sheets for detailed tracking of every interaction, and all campaign data flowed into Airtable as a central reporting dashboard. That gave the team a real time view of performance by client and campaign and supported data driven decisions.
• We reduced manual work per lead and increased conversion efficiency by automating large parts of research, enrichment, and workflow management through Clay and supporting APIs. Alex specifically noted that the automation saved 15 to 20 minutes per lead, and that reply rates landed in the 3 to 10 percent range on both email and LinkedIn, translating into faster revenue impact.

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Results:

In the first three months, RRA generated 265 qualified leads and $35k in sales.

The business moved from slow manual outreach to an automated multichannel engine that could test offers quickly, scale what worked, and keep the team focused on conversations that convert.