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OUTBOUND
Pipeline you can plan around
Low volume, high intent, inboxes that actually land.
GTM BrainFOR OUTBOUND
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It gets sharper with every reply it reads.
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Account Scoring Model

Your own scoring logic, defined once and calibrated against real accounts.

[scoring-model]Leave your work email and Claude writes your version of this skill from your domain, against your ICP, your offers and your market. We send it over when it is built.
PERSONALISED INSTANTLY · NO CALL REQUIRED
EXAMPLE RUN
[scoring-model] buildDrafting disqualifiers and fit dimensionsNaming the source field behind every dimensionScoring a real sample and collecting correctionsRe-running until two clean rounds in a rowModel locked after 3 rounds. 2 dimensions dropped, no source field.
THE SHORT VERSION

Most scoring models are invented in a meeting and never checked against reality, which is why the sales team stops trusting the tiers within a month.

YOU GIVE ITYour foundation, and a sample of accounts to calibrate against.
YOU GET BACKA locked model: disqualifiers, weighted fit dimensions, decayed signal dimensions, and tier bands with an action each.

The field rule kills most of a first draft

Every dimension has to name the field it reads and where that field comes from. Applied honestly this removes a large part of any scoring model written in a workshop, because a great many dimensions turn out to be things everyone agrees matter and nobody can actually measure at scale.

Dropping them is the point. A model with four dimensions that are always populated beats a model with twelve that are populated a third of the time, and the second one produces tiers that look precise and mean nothing.

Locked by calibration, not by agreement

The model is run against a real sample of accounts, a human corrects the tiers that are wrong, and the model is adjusted and re-run. That loop repeats until two consecutive rounds need no corrections. Only then is it locked.

A model everyone agreed to in a meeting and nobody tested is the normal case, and it is why sales teams learn to ignore scores.

Disqualifiers are not low scores

Some facts are a no rather than a deduction: wrong geography, a competitor, an existing customer, a size band you cannot serve. Modelling those as heavy negative weights lets a strong score elsewhere drag them back into view. They gate instead.

It is written once

This defines the model. Applying it to lists is a separate skill, and re-fitting it against what actually replied is a third. Keeping them apart is what stops a model quietly re-tuning itself against the list it is scoring.

NEXT STEP

Run this one inside
your own team.

We install it trained on your ICP, your offers and your data. One call to work out whether it is the right one to start with.

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