Signals decay. A trigger that worked last year is now used by every competitor in the same inbox. This tells you which ones are still worth building a play around.
Ranked on reply data
Signal performance is drawn from over a million cold emails and roughly three hundred Clay tables, ranked by the lift they actually produce in replies. Not by how clever they sound, and not by how often they get posted about.
Saturation is the headline
The most useful output is often the list of signals to stop using. A trigger that worked eighteen months ago is now in every competitor's sequence hitting the same inbox in the same week, and its lift has gone negative. Those get flagged explicitly.
Industry specific
A hiring signal means something completely different in staffing than in SaaS. The analysis is filtered to the industry and motion in question rather than averaged across everything, because the average is where useful signal goes to die.
It tells you how to capture them
Every recommended signal comes with the enrichment path to actually get it: the source, the Clay setup, and what it costs in credits. A signal you cannot capture reliably is a strategy discussion, not a play.
Runs well with
Skills compound. These are the ones we usually install alongside it.