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Clay Workflows

5 Ways to Save Clay Credits

A one-page cheatsheet. Five ways to spend fewer Clay credits on the same work, and a default workflow that puts them in order.

David TurewiczCo-founder and CEO, Kinetyca2 MIN READ
Download as PDFPDF · 6 PAGES · 6 CHAPTERS · FREEThe whole guide is on this page. Want it as a designed PDF to keep and share? We email it over.

Five options to save credits. Pick the ones that apply.

Credit rules as of February 2026.

01Bring Your Own Key (BYOK)

02Hybrid Waterfalls (mix BYOK and Clay-credit vendors)

03Formula First (use free deterministic logic)

04Conditional Runs (enrich like a funnel)

05Deduplicate and Cache Company-Level Enrichment

The fastest way to apply this (the "default cheap workflow")

  1. Deduplicate (domains and contacts)
  2. Formula cleanup (free)
  3. Email waterfall (hybrid: BYOK early, Clay credits late)
  4. Conditional runs for expensive enrichments
  5. Company-level caching for shared data

Team Kinetyca

kinetyca.com

David Turewicz
WRITTEN BYDavid TurewiczCo-founder and CEO, Kinetyca

Software, accelerator and startup background. Runs the GTM architecture side: how the system is designed, what it is built on, and where AI actually earns its place.

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GTM STACK AND DATAThe GTM tech stack by company stage: the layers, the tools and what to buildThe tools change as revenue grows and the jobs stay the same. This is the stack we run for clients, layer by layer, and what it looks like at each stage.Read ↗20 OCT 2026 · 11 MINGTM STACK AND DATABuild vs buy outbound: in-house team, agency retainer, or both in orderThree ways to get an outbound system running, compared on who builds it, who runs it and what you hold at the end. Plus the order we recommend when outbound is new to you.Read ↗23 OCT 2026 · 10 MIN

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