A Claude Skill Built on Alex Hormozi's $100M Frameworks

Your personal Hormozi brainstorming partner inside Claude.
Trained on $100M Offers, $100M Leads, $100M Money Models, and 50+ hours of YouTube & Seminars

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01What This Skill Does

Once installed, Claude applies Alex Hormozi's frameworks from his books.

It will:

• Diagnose why your business is stuck
• Build or critique your offer using the Grand Slam Offer framework
• Find your real constraint (not the one you think it is)
• Give blunt, structured feedback on your business model, pricing, and positioning
• Help you build a lead gen strategy using the Core Four
• Run objection handling using his exact sales frameworks

It does NOT give vague advice, soften feedback, or tell you what you want to hear.

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02The Files

The skill files are included in the PDF download. There are six:

• 1-MAIN-hormozi-skill.md
• references/mental_models.md
• references/offer_building.md
• references/diagnostics.md
• references/sales_closing.md
• references/leads.md

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03How To Install

Step 1: Save all 6 files from the PDF download as separate .md files, using the names below. The main file loads the others by these names.

Step 2: Go to claude.ai and log in.

Step 3: Click Projects in the left sidebar, then click New Project. Name it anything you want, like "Hormozi Advisor".

Step 4: Inside the Project, click Project Instructions. Open 1-MAIN-hormozi-skill.md, copy all the text, paste it into the instructions box, and save.

Step 5: Still inside the Project, click Project Knowledge. Upload the remaining 5 files, named as the main file expects:

• references/mental_models.md
• references/offer_building.md
• references/diagnostics.md
• references/sales_closing.md
• references/leads.md

Step 6: Open a new chat inside the Project and start talking about your business. Done.

You do not need to say "act like Hormozi" or activate anything manually.
Just start talking about your business and it kicks in.

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04How To Get The Best Results

Be specific. The skill drills down on vague answers. The more specific you are upfront, the faster it gets to the real insight.

Give numbers. Revenue, close rate, cost per lead, number of customers. No numbers = no diagnosis. It will ask anyway.

One problem at a time. Don't dump 10 problems in one message. Start with the biggest one and let it find the constraint.

Push back if needed. If something doesn't apply to your situation, say so. The skill adjusts based on context.

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05Starter Prompts: Copy and Try These

Offer Building

I run a [type of business] helping [who] achieve [result].
My current offer is [describe it briefly].
Critique this offer and tell me what's missing.

I want to build a Grand Slam Offer for my [business type].
My customer's dream outcome is [X].
Walk me through the construction process.

My close rate is [X]%. My offer is [describe].
What's wrong with it?

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Business Diagnostics

My business is stuck at [revenue].
I've been here for [X months/years].
Diagnose what's actually holding me back.

I run a [service/ecommerce/SaaS/coaching] business doing [revenue].
Why can't I 10x my [ad spend / client count / team size] right now?

I have [X leads per month] and a [X%] close rate.
What's my real constraint?

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Pricing

I charge [price] for [offer].
Tell me if I'm underpriced and by how much.

My clients keep saying it's too expensive.
Is this a price problem or a value problem?

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Lead Generation

I need more leads for my [business].
I currently use [channel].
What should I be doing?

I do [X] reach-outs per day and get [Y] responses.
How do I fix this using the Core Four?

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Sales and Closing

My prospects keep saying [objection].
How do I handle this using the Hormozi framework?

Walk me through how to close someone who says
"I need to think about it."

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Full Business Review

Here is my entire business:
- What I sell: [X]
- Who I sell to: [X]
- Revenue: [X]
- How I get leads: [X]
- Close rate: [X]
- Biggest problem right now: [X]

Give me a full diagnosis and tell me what to fix first.

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06What To Expect

The skill will ask sharp questions before giving answers.
It will tell you what you don't want to hear.
It will name one constraint and focus there, not give you 10 things to fix.
Every conversation should end with one specific action you are going to take.

If it feels like a real working session with someone who won't let you off the hook, it's working.

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07The Five Sub-Skills

The skill automatically loads different frameworks based on what your conversation needs.

File	What It Covers
references/mental_models.md	Business strategy, pricing, brand, 4 business shapes
references/offer_building.md	Grand Slam Offer, value stack, guarantees, money model
references/diagnostics.md	Finding your constraint, stage-by-stage diagnosis
references/sales_closing.md	Objection handling, closing frameworks, sales team
references/leads.md	Core Four, content strategy, paid ads, cold outreach

You don't need to choose which one. Claude reads your conversation and pulls in what's relevant automatically.

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