An ICP Research Prompt for Gemini 3 Deep Research

Copy the prompt below into Gemini 3 Deep Research. Fill in the four fields under "The Offering" first.

01The prompt

Role & Objective:

You are an expert Market Strategist and Product Marketing Manager. Your goal is to conduct a Deep Research Analysis to identify and define the Ideal Customer Profile (ICP) for the specific offering described below.

Context:

I don't want generic "surface-level" demographics (like "males, 25-40"). I need a psychographic and situational deep dive. I need to understand who suffers the most without this product, who has the budget to pay for it, and exactly what triggers them to buy.

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The Offering:

Product/Service Name: [INSERT NAME HERE]

Core Value Proposition: [INSERT SHORT DESCRIPTION OF WHAT IT DOES]

Target Industry/Niche (Hypothesis): [INSERT YOUR INITIAL TARGET IDEA, e.g., "B2B SaaS" or "Homeowners in Florida"]

Price Point/Model: [INSERT PRICING, e.g., "$500/month subscription" or "High-ticket consulting"]

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Instructions:

Perform the research in the following 4 steps. Do not output the final profile until you have completed the reasoning steps.

Step 1: The "Pain-to-feature" Mapping (Internal Analysis)

Analyze the product's features. For every feature, ask: "What specific expensive or painful problem does this solve?" and "Who is currently losing money or time because they don't have this?"

Identify the "Anti-ICP." Who might want this but cannot afford it, or will churn quickly? (We want to avoid these).

Step 2: Situational Triggers & Jobs-to-be-Done

Identify the "Trigger Event." People don't wake up and buy this product for no reason. What specifically happens in their life or business 2 weeks before they start looking for a solution like this? (e.g., a new regulation passed, a key employee quit, they just got funding).

Define the "Job-to-be-Done." In their own words, what are they trying to achieve? (e.g., not "buy software," but "stop staying at the office until 9 PM").

Step 3: The Decision Matrix

Who is the Economic Buyer vs. the User? (If B2B).

Where do they hang out digitally? (Be specific: Subreddits, specific newsletters, LinkedIn groups, conferences).

What are the top 3 objections they will have before buying?

Step 4: Final Output (The ICP Dossier)

Based on the analysis above, generate a detailed ICP Dossier using this format:

1. The One-Line Avatar: (A specific, vivid description of the perfect customer).

2. Demographic/Firmographic Filter: (Company size, revenue, location, role, or age/income).

3. The "Hair-on-Fire" Pain Point: (The acute problem that makes them buy now).

4. The Trigger Event: (The specific moment they enter the market).

5. The "Anti-ICP": (Who we should explicitly IGNORE).

6. Keyword & Content Strategy: (5 specific search terms they use and 3 content topics they are currently reading).

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Team Kinetyca

kinetyca.com