RB2B: what it is and how we use it

RB2B identifies the people and companies visiting your website. You add a script to the site, and it matches visits to named people with their LinkedIn profiles and, on the paid plans that include them, business emails. Results go to Slack, Teams, your CRM, Clay or one of the 50+ other apps it connects to.

Person-level identification covers US visitors only. Outside the US it identifies the company, not the person.

RB2B runs on kinetyca.com. We picked it over the other visitor tools we looked at because it was cheaper and better on US traffic.

The rule in our campaigns is simple: a person RB2B identifies on the site is suppressed from every cold sequence and goes to a warm follow-up instead. Someone who has just read your pricing page should not get a first-touch cold email two days later. Every campaign brief we write carries that rule.

The page a visitor read decides the follow-up. Someone who read an industry page gets the message built for that industry, and the follow-up has to reach them quickly to be worth sending. Visits also feed the signal layer, where a pricing-page visit from a target account counts as a buying signal.

US dollars, billed monthly. Pro and Pro+ have higher tiers for more resolutions, and the largest volumes are by sales call. RB2B also offers a 7-day trial of the full product with no card.

• US B2B companies with real traffic to pricing, demo or product pages
• teams that can follow up within hours rather than days
• anyone already routing leads through Slack, a CRM or Clay

• selling mainly into Europe, where it names the company but not the person
• sites with little traffic
• teams with nobody to act on the alerts

• BLOGSignal-based selling: what it is, the signals we use, and how we route each one to a play
• BLOGBuying signals that actually work for B2B outbound: 15 examples and the play for each
• BLOGThe GTM tech stack by company stage: the layers, the tools and what to build
• BLOGClaude for GTM: how GTM teams run on Claude
• GUIDEThe Claude Prospect Research Agent: Setup and Usage Guide