Who is the client?
The client is a recruitment agency focused on career advancement.
They specialize in optimizing LinkedIn profiles and resumes to improve clients’ professional visibility.
Their delivery model combines personal branding improvements with strategic outreach to multiple relevant people inside each target company to help clients reach career outcomes, typically within one to four months.
How the client met us
The agency’s founder, Alex, discovered Kinetyca after attending a La Growth Machine webinar where Matteo was the main guest.
The webinar covered how to build advanced, personalized B2B multichannel campaigns. After the session, Alex scheduled a call and, following a few discussions, decided to work together to test ideas and accelerate growth.
Context
After recent business success, Alex wanted rapid growth and needed a system that could support faster iteration and scalable execution.
As a technical leader, he wanted a partner with strong sales technology and GTM expertise to help build a modern outbound machine, run structured testing across campaigns, and scale what worked without increasing manual workload.
What was the problem?
Lack of a scalable sales system
Campaign execution was manual and slow, limiting the ability to test new offers quickly and scale winning motions. The agency needed a nuanced, high volume, automated system.
Sales tech knowledge gap
Even with strong technical capability, the team lacked specialized skills to build and operate a modern automated sales process. Building this internally would require significant time and resources.
Need for structured testing and reporting
The agency wanted continuous testing to reach message market fit and a robust reporting layer for data driven decisions across multiple campaigns and clients.
The approach we took
1. Strategy and ICP analysis
2. Data enrichment and ABM targeting
3. Channel and infrastructure setup
4. Structured testing and scaling
5. CRM connection and pipeline tracking