Proof posts convert better than anything else and carry the most risk, because they are the ones where a wrong number or an uncleared name gets published.
Anonymisation is not a footnote
It is the first decision, because it changes the whole post. A named client lets you write about their specific situation in detail. An anonymised one means the story has to work at the level of industry and shape, which is a genuinely different piece of writing.
Deciding this after the draft exists means either rewriting or, much more often, publishing the named version because rewriting is work.
When numbers disagree
The reported figure, the dashboard figure and the figure in the client's own email are frequently three different numbers. The instinct is to use the best one. The rule is to resolve which is correct and, when that is genuinely unclear, to use the most conservative and say what it measures.
Lead with the system
Every proof post on the feed opens with a big number. Readers have learned to discount them. Opening with what was actually built, and arriving at the number as the consequence, is both more credible and considerably more useful to the reader who is not going to buy but might remember it.
Runs well with
Skills compound. These are the ones we usually install alongside it.