A sponsored post that reads as an advert damages the account it is published on, which is worth more than the sponsorship.
Endorsement or nothing
The only version of this that works is one where you would recommend the tool anyway. A post about a product you do not rate is legible as such within two lines, and the cost lands on your account rather than on the partner's.
So the post is built from the problem you genuinely see people have and the tool you genuinely reach for. Where that is not true the honest answer is not to write it.
Disclosure done properly
Affiliate and sponsored relationships are disclosed clearly rather than in a hedge at the bottom. This costs almost nothing in performance and removes the scenario where someone discovers the relationship later and reasonably concludes you hid it.
Consistency across posts
Tool names, spellings and where each sits in the stack are held consistent across every post. It sounds pedantic and it matters: an audience that sees a tool described as one thing this month and something else next month stops trusting the map.
Runs well with
Skills compound. These are the ones we usually install alongside it.