ServicesThree pillars, one system

OutboundPipeline from cold↗ABMNamed accounts, warm market↗RevOpsData, routing, reporting↗

OUTBOUND

Pipeline you can plan around

Low volume, high intent, inboxes that actually land.

GTM BrainFOR OUTBOUND

It gets sharper with every reply it reads.

← All skillsOPERATIONS

Cold Email Playbook

The messaging reference a new hire can be handed on day one.

›[sales-playbook]Leave your work email and Claude writes your version of this skill from your domain, against your ICP, your offers and your market. We send it over when it is built.PERSONALISED INSTANTLY · NO CALL REQUIRED

EXAMPLE RUN

[sales-playbook] company.comAnalysing site, offers and proofBuilding verticals, ICPs and personasMapping pains to value and drafting messaging anglesPlaybook exported as PDF, ready to hand over.

THE SHORT VERSION

Onboarding a rep normally means someone senior explaining the same thing for the fourth time. This is that explanation, written down and current.

YOU GIVE ITA company website URL.

YOU GET BACKValue props, five verticals, ICPs and personas, pain to value mapping, social proof and messaging angles. Formatted as a PDF.

Written for a new hire

The test for this document is whether a rep who started on Monday can work from it on Monday afternoon without asking anyone a question. That shapes everything about it: plain language, examples over abstractions, and messaging angles rather than only market theory.

What is inside

Value propositions in the words customers actually use

Five target verticals, ranked, with the evidence for each

ICPs and personas, including who signs and who blocks

Pain to value mapping, with the proof point attached to each pain

Messaging angles, so the reader knows what to say and not only who to say it to

Kept current by rerunning it

Playbooks rot the moment an offer changes. Because this is a command, the fix is a rerun rather than a project nobody has time for, which is the only reason enablement documents ever stay accurate.

How it differs from the GTM playbook

The GTM playbook is the strategic document the whole system reads from. This one is the sales-facing version of it: shorter, more tactical, built to be handed to a person rather than consumed by other skills.