Apify: what it is and how we use it

Apify is a platform and marketplace for scraping and automation tools, which it calls Actors. Each Actor collects data from one kind of source, such as a social network, a job board or Google Maps, and runs on Apify's cloud.

AI agents can use it through Apify's MCP server, and it also publishes Crawlee, an open-source scraping library.

A whole family of our research skills runs on Apify: the people who reacted to a LinkedIn post, each lead's recent posts for personalisation, job postings, funding rounds, the technology a company uses, and local businesses from Google Maps. Every skill runs a small sample first and shows the cost before it is allowed to run in full.

Our post-engager play starts there. It finds the posts, pulls the people who engaged, qualifies them, finds their emails and adds them to campaigns as drafts for a person to approve. Apify is also a lower tier of our lead sourcing and the Google search step inside our company research agent.

US dollars. The monthly fee buys the same amount of prepaid platform usage, and usage beyond it is pay as you go. Many Actors in Apify's store carry their own price on top.

• signals that only exist on a web page
• cheap, repeatable scrapes at volume

• an official API already covers it
• nobody checks what the scraper returns

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