Targeting and messaging are the two decisions that determine whether a system produces anything. You own both. ICP definition, segment selection, offer angles, and the copy that tests them.
You will work directly with clients and with the engineers building the system, and you will be on calls from the first week. This role is client-facing by design.
What you will own
ICP and segment definition, grounded in closed-won data rather than in a workshop
Offer and angle development per segment, including the ones we decide not to run
Sequence copy across email and LinkedIn, and the testing structure behind it
Reading reply data and deciding what to change, kill or scale
Client communication on everything above
What we are looking for
You have written cold outreach that worked and can explain why it worked
You think in segments rather than in personalisation tokens
You are comfortable being measured on reply rate and meetings, not on volume shipped
You can hold your own with a CRO who has already tried three agencies
Native-level written English
What this is not
Not a copywriting role in isolation. If you do not want to be involved in targeting, this will frustrate you.
Not brand or content marketing.
Not a role where you hand copy to someone else and move on. You see the results and iterate.
How to apply
Send your CV or profile and a few lines on what you have built to contact@kinetyca.com, with Outbound Strategist in the subject line.
One of the founders reads every message. We do not use a recruiter and there is no application form.
AT A GLANCE
TypeFull timeLocationREMOTERegionEUROPE OR USLevelSenior
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