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GTM Playbook

Persona-Based Outbound With La Growth Machine, in 10 Steps

How we take a LinkedIn Sales Navigator search into La Growth Machine, clean it down to one persona, enrich it and put it into a sequence written for that persona's pain points.

Download as PDFPDF · 10 PAGES · 10 CHAPTERS · FREEThe whole guide is on this page. Want it as a designed PDF to keep and share? We email it over.

Step 2: Open Import Leads in La Growth Machine

Step 3: Choose Import from LinkedIn

Step 4: Paste your Sales Navigator search URL

Step 5: Let the import run

Step 6: Remove anyone outside the persona

Step 7: Open Enrichment

Step 8: Choose the enrichment type

Step 9: Check the finished list

Step 10: Add the leads to a persona sequence


Team Kinetyca

Questions people ask

How do you import leads from Sales Navigator into La Growth Machine?

In LGM, go to Leads, click Import Leads, choose Import from LinkedIn, select LinkedIn Sales Navigator and paste the URL of your Sales Navigator search.

Which La Growth Machine enrichment should I choose?

It depends on the channel. The guide's rule is full data for cold email, or just the LinkedIn info for social outreach.

What makes the outreach persona-based?

Two things: the list is cleaned so only the target persona is left, and the messages are written for that persona's pain points using LGM's custom attributes and variables.

David Turewicz
WRITTEN BYDavid TurewiczCo-founder and CEO, Kinetyca

Software, accelerator and startup background. Runs the GTM architecture side: how the system is designed, what it is built on, and where AI actually earns its place.

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