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Podcast Host Guide

The guest researched, the host's brief written, and the guest's own card alongside it.

[podcast-host-guide]Leave your work email and Claude writes your version of this skill from your domain, against your ICP, your offers and your market. We send it over when it is built.
PERSONALISED INSTANTLY · NO CALL REQUIRED
EXAMPLE RUN
[podcast-host-guide] guest profile urlResearching the guest and what they have said publiclyBuilding topic blocks with context and questionsWriting the pushback: where to press, and on whatHost guide and guest card produced. 5 topics, 2 pushback lines.
THE SHORT VERSION

The difference between a good episode and a forgettable one is decided before recording, by whether the host has something specific to push on.

YOU GIVE ITA guest, or just their profile URL.
YOU GET BACKThe internal host guide and the guest-facing reference card, formatted and ready.

The pushback section is what makes an episode

An interview where the host agrees with everything is pleasant and unmemorable. The episodes people finish are the ones with a moment of genuine tension, and that moment almost never happens spontaneously.

So the guide names where the guest's public position is contestable and how to press on it. Having it written down is what makes it possible to do warmly, because the host is not improvising a disagreement live.

Why the guest gets a different document

The host's guide contains research about the guest, including the pushback. Sending that to them is both strange and counterproductive. The guest card carries what they need to prepare: the themes, the shape of the conversation, the practical details.

When the guest brings their own questions

Some guests send a list. Reordering it or improving it is a reliable way to start a recording badly, so that variant preserves their order and their wording and builds the host's context around it.

NEXT STEP

Run this one inside
your own team.

We install it trained on your ICP, your offers and your data. One call to work out whether it is the right one to start with.

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