Most prep failures are not laziness, they are timing. Nobody digs through a CRM at 8:55 for a 9:00 call. Running it once in the morning covers the whole day.
Internal history first
Before it touches the web, the skill assembles what you already know: every email in the thread, which campaign the lead came from, notes left by whoever spoke to them last, tags, and any objection raised and never resolved. Most bad calls are not caused by missing external research. They are caused by not knowing what your own company already said to this person.
Then the outside layer
On top of that it adds fresh company and person research so the call can open on something current. Recent announcements, role changes, anything the buyer has published.
Two modes
Given a person, it returns a full written brief. Given nothing, it reads the day's calendar, filters out internal meetings, and returns every external call as a table you can scan in under a minute.
The bulk mode is the one that changes behaviour. Prep fails on timing rather than willingness: nobody digs through a CRM at 8:55 for a 9:00 call. Running it once with coffee covers the whole day.
What lands in the brief
Runs well with
Skills compound. These are the ones we usually install alongside it.